Redirect Chain
Final Destination
Need to Audit Redirects at Scale?
Perfect for SEO migrations, site audits, and link management. Check redirect chains, find redirect loops, and ensure proper HTTP status codes across thousands of URLs simultaneously.
Frequently Asked Questions
A redirect is an instruction that automatically sends users and search engines from one URL to another. It's used when a page has moved, a website has changed domains, or to consolidate duplicate content. Redirects are essential for maintaining SEO value and user experience.
A 301 redirect is permanent, telling search engines the page has permanently moved and to transfer SEO value to the new URL. A 302 redirect is temporary, indicating the original page will return. For SEO, 301 redirects are preferred for permanent moves as they pass link equity.
Google recommends keeping redirect chains to a maximum of 3 hops. Each redirect adds latency and can dilute SEO value. Long chains also risk being cut off by browsers. If you have more than 3 redirects, consider updating links to point directly to the final destination.
A redirect loop occurs when a URL redirects back to itself or to a URL that eventually redirects back to the original, creating an infinite cycle. This results in an error ("too many redirects") and prevents users from accessing the content. Loops must be fixed immediately.
Redirects are crucial for SEO because they preserve link equity when pages move, prevent 404 errors that hurt user experience, help search engines understand site structure, and ensure that backlinks continue to provide value. Proper redirect implementation is essential for site migrations.